I was born not into a world of protein bars, but instead into a world of sweets and chocolate as the second son of a family of confectioners. I grew up playing on sacks of sugar, learning how to manufacture lollies and getting loads of dental fillings! So the path that led to Googys real food protein bars, was a world away from real food.
The connection between sugar and ill health
Lollies were good, low in fat, a treat, and surely not all that bad? I even met my wife Lea at a national confectionery conference!
However, as I got older my waist started to bulge and my health declined. I was making and eating a heap of chocolate and lollies in our family business and hadn’t made the connection between low energy, frequent colds, and the amount of refined sugar and bad fats I was eating.
I felt like I was either sick or getting sick all of the time. A doctor diagnosed me with chronic fatigue syndrome, which kicked off my interest in health and wellness.
The turning point to health
I started trying different approaches: cleansing diets, intravenous vitamin c, juicing diets, fasting diets, high protein, low carb diets. I exercised (when I could), did a boot camp and took a lot of supplements. Nothing worked sustainably.
The turning point came when I discovered paleo, and now JERF (Just Eat Real Food). Eating clean and real foods is an unbelievably simple way to lose weight and get healthy.
So Lea and I decided to get out of the sugar industry and make products we could eat, give to our children, and feel proud of.
A new healthy future with protein bars
We sold the lolly business and created Googys, to help you feel the same.
We are not just some brand marketers or a faceless conglomerate… we are a passionate small family business who make everything ourselves and stand behind our product. We want to see others make the shift to a healthy diet and lifestyle.
Why Eggs for protein?
When searching for the source of protein we wanted we knew that eggs were the real deal as nutritional powerhouses. Egg whites naturally contain very high levels of protein that has the most bioavailable fit for human digestion and absorption compared to other proteins. There are also no chemical extraction processes or solvents to “isolate” or “concentrate” the protein like many dairy and vegetable sources use. Just a gentle drying that also pasteurises the egg whites, making them perfectly safe to eat. (Read more about egg white protein here)
Eggs are what our grandparents ate and what our ancestors would recognise as food. It’s real. It’s simple. And all Googys egg whites are certified free range.
We just know that Googys is real food nutrition that your body will love. Gotten off the lolly train? We’d love to hear how you now feel. Follow and comment on our Instagram or Facebook page! And try Googys bars and tell us what you think!